Increasing Donations by Just Asking for More Money
3:01 pm in Fundraising, Giving Sports, Raising Money, Sports Fundraising by Giving Sports
One of the beauties of Giving Sports fundraising is that it really does change how a sports team fundraises. I’ve already written about how the average donation on Giving Sports is $48 per donor. That’s a huge difference and adds up a lot quicker than make $2.50 from a candy bar sale. More on that another time.
One of the reasons that Giving Sports can fundraise so effectively is that we provide the option for donors to give more than they might have given to a regular fundraiser. For example, we’ve had a number of people making $250 donations to a sports team.
Imagine if you’d asked these people who are willing to give $250 to your team to buy a candy bar or some wrapping paper (or insert other fundraiser of your choice) from you. They most certainly would have supported you. With the candy bars fundraiser, they probably would have opened their wallet and pulled out a $20 bill to buy a bunch of candy bars. With the wrapping paper, you can imagine them buying $50-100 worth of wrapping paper or other good.
This is all well and good, but the problem is that this person was willing to spend $250 to help you fundraise for your team and you didn’t get that money because you didn’t ask.
Plus, most candy bar and wrapping paper fundraisers that I’ve seen will only pay you around 50% of what you raise. That means the team would only actually see $10-$50 from this one donor. With Giving Sports, the team would have raised $200. That’s a huge difference and just one more reason that Giving Sports is changing the way sports teams raise money.